NHL Montréal Canadiens
Brand activation shoot for the exciting launch of the brand OG1 (The Original One), a brand campaign activation by Sid Lee to celebrate the esteemed Montréal Canadians, Canada's oldest hockey team. The target audience is Gen Z; embracing individuality, self-expression, and originality, a narrative inspired by Montréal's vibrant culture.
DESCRIPTION:
SERVICES:
Photography / Video
TEAM:
