Creative Director.
Photography. Video.
WHO I AM
I direct, shoot, and edit for brand campaigns, activations, and editorial. One director. Full team when needed from brief to delivery.
Before this, seven years leading digital experience strategy at IBM iX. Head of Strategy at Signifly. Now I point the camera myself.
PHILOSOPHY
The strategy work never left. It shows up in how I see a brief.
Before I pick up a camera, I'm thinking about where the images will live. Who will see them. What they need to carry.
Commercial work should look editorial. Every shoot should leave the brand with more than it asked for. Not over-delivery. Elevation.
LOCATION
Based in Montreal. Relocating to London, August 2026.
Methodology
Every project starts with the full story in mind. Not the shot list, the full story. Where will these images appear six months from now? What does the brand need to communicate across every channel?
I capture from multiple angles so you have options, not just deliverables. Same moment, different perspectives. You choose the frames that serve the brand best.
Refinement is the standard. Same-day delivery when the moment demands it, but never at the cost of polish. The work should feel finished the moment it arrives.
THE TASTE
Warm tones. Clean compositions. Candid energy, even when directed.
I want the work to feel like the brand at its best. Elevated but not false. Editorial ambition applied to every brief, whether it's a three-day campaign or a half-day shoot.
South of France sensibility. Modern, not nostalgic. Restraint over spectacle.
