NFL Canada
Forward Pass
DESCRIPTION:
Transforming a rainy day into a campaign story.
NFL Canada’s Forward Pass program was designed to support the next generation of athletes across Canada. Our task was to capture not just the cheque presentation, but the human story behind it.
On a rainy day, we directed the interview with the person who submitted the school and documented the moment the program arrived. By shaping the narrative and guiding the visuals, we turned what could have been simple coverage into a story of impact, community, and celebration.
The result: campaign-ready assets that highlight the NFL’s commitment to Canadian schools and connect with audiences on a personal level.
SERVICES:
Photography / Video
TEAM:
Video: Nicolas Abou
Photo: Sofie Hojabri