Creative Director · Brand Strategist · Photographer/Filmmaker
Based in Montréal. Trusted by brands across North America.
I believe great creative should do more than look good it should make people feel something.
That belief has guided me across every project, every campaign, and every city I’ve lived in. From fast-paced brand activations to intimate founder shoots, I’ve worked with some of the world’s most recognizable names: Google, Amex, Amazon, Sephora, Tag Heuer, and dozens of impact-driven startups and lifestyle brands.
But what sets my work apart isn’t just what you see. It’s how I think.
With a background in brand strategy and creative direction, I show up with a clear point of view. Every frame is intentional. Every detail is there to elevate your brand’s story, not distract from it. Whether I’m covering an event or directing a product shoot, I’m always thinking about how the work will land on screen, in hearts, and in business results.
Clients often tell me it’s a relief to work with someone who “just gets it.” That’s because I’ve been in the room with CMOs, agency leads, and growing founders. 
I understand how brand, marketing, and content intersect, and I bring that clarity to every project.
When we work together, you’re not just getting beautiful visuals.
You’re getting a creative partner who sees the bigger picture.
Want to go deeper?
For brands ready to build long-term clarity and consistency, I lead Origine — a strategic studio focused on brand positioning, identity, and campaign development.
Life by Nico is where we begin. Origine is where we scale.


